Evolution of Social Media Marketing

The ever‑changing social landscape makes it difficult to stick to the tried and true, and you can't afford to miss out on consumers' channel of choice.

Join Sprout Social's CMO Jamie Gilpin and Head of Brand Strategy Lizz Kannenberg for a live webinar illustrating how brands can succeed by creating real connections on social, detailing how:

•Social evolved from a one‑way communication tool to a platform for connection

•Brands can leverage transparency, authenticity and personalization on social

•Sprout Social's suite of solutions empower brands to cultivate genuine connections